Visual design for user-centric learning with James Bevelander
James Bevelander | Specialist Design Lead, Deloitte
Published on 31 January 2024
In this video, 360ed.tv chats with James Bevelander, Specialist Design Lead at Deloitte, about visual design principles to support user-centric learning experiences. With a career spanning various creative design roles, James outlines his current focus on visual design and motion in learning design, and the opportunities and challenges he encounters in his work.
Exploring how collaboration affects the production pipeline, James recounts a traditional workflow in learning design whereby visual designers and developers tend to be engaged once an idea has already been established, which can limit their creative input and the possibilities of the learner experience. Conversely, tasking visual designers to tackle a project without sufficient structure and feedback can also result in a misaligned vision and flawed output.
Advocating for early collaboration that brings all relevant stakeholders to the table to consider every angle of a learner-centric UX, James explains his philosophy at Deloitte for ensuring that visual design is seamless and actually facilitates the learning rather than detracting from it. By keeping stakeholders connected during the concepting, prototyping, testing and iteration phases, he contends that teams are more likely to achieve buy-in and produce an end-product that meets the learning objectives.
James also raises the all-too-common phenomenon of ‘scope creep’ as a by-product of poor collaboration, and shares techniques to mitigate such issues and set boundaries for overzealous requests. Furthermore, he looks at how to engage those who struggle to envisage the end-product and guide them along the journey.
How can visual design in L&D leverage collaboration in order to enhance the learner experience, align with learning objectives and gain stakeholder buy-in? Watch the video to learn more.
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