The power of ‘edutainment’: Michael North on engaging learners
In this video, 360ed.tv chats with Michael North about the power of ‘edutainment’ in designing learning experiences that resonate with learners, and how he infuses edutainment principles in his work at DuluxGroup.
Introducing the concept of ‘edutainment’ in L&D as a way to produce enjoyable educational content that captures attention and keeps learners engaged along the learning journey, Michael discusses the storytelling that underpins it. A content creator at heart, he shares his ethos for enhancing courses and modules with dynamic and even topical digital content that speaks to learners on a personal level, and how more impactful and sustained learning is likely to follow.
To ensure edutainment strategies are targeted and aligned to learning objectives, and to offset the risk of superficial learning, Michael discusses the need for measurement and KPIs to gauge the success of digital learning offerings. He explores what that might look like for both formal and informal learning practices, including high-level participation analytics and more granular metrics such as click-through rates to fine-tune the user experience.
Recognising the need to address different learning styles and preferences in an increasingly learner-centric era with reduced attention spans, Michael also shares his experiences in catering to diversity in learning. He explains how the approach must be informed by the needs of a given cohort to ensure buy-in, and signals the importance of delivering variety across multimedia to ensure learning content remains fresh and can transcend a box-checking exercise for learners.
What are some practical ways to incorporate an edutainment strategy as part of your L&D efforts? Watch the video to learn more.
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